it gets, no matter how isolated you feel, no matter how hard you’ve fallen down. You just keep pushing. You never stop believing that anything anybody else can do, you can do better.” Given his unrelenting drive and unshakeable self-belief, it’s not particularly surprising Syaugi went from accepting an entry-level (managerial) job for a large company to owning it in less
than a decade. “After finishing my MBA studies in Australia in 2007, I accepted a role as a production planning control supervisor at Citramas. From there, I became the company’s marketing manager and then its president director. In 2016, I purchased a controlling
stake in the business in order to have a freer hand to implement my vision.” Citramas started out as a relatively small company supplying ducting for air-conditioners. It then expanded into construction, engineering and fabrication, particularly steel fabrication. It’s now one of the largest ISO-certified fabricators in Indonesia, with major resource, power generation and telecommunication clients.
Syaugi puts in long hours to keep all his stakeholders happy. “I dedicate my weekends to family, friends and religious events,” he says. “But I work around the clock on weekdays and usually ignore public holidays if they fall during the working week.” Syaugi has done what he can to make his operation more eco-friendly through initiatives including buying the latest technology and investing in R&D to construct less-polluting machinery. He also accepts that the carbon emission-conscious, technologically advanced, developed world is likely to be a shrinking market for his company’s wares.
Syaugi being Syaugi, he’s not letting that stand in the way of his plans to grow Citramas into one of the world’s largest producers of steel structures. “Some would say that a lot of what Citramas does is now redundant, especially in the first-world countries. Possibly so, but that still leaves plenty of opportunities in the developing countries. I believe the possibilities there are endless.”